we do not like pulafashion project
we are a bunch of people who often carry contradictory debates with other people. hmm, debates...debates sound well. most of the times you cannot have a contradictory-constructive debate but you get rather ironical-sarcastical-cooly-evil remarks. but that's ok, we manage somehow.
we do not like pulafashion project.
are you crazy, many people said. what's wrong with this action? how can you say something about someone who is trying to do something different? can't you just laugh about it? hey, did you lose your humour or something?
ooo, uau!
so let me explain you how it works.
"pula" is the Romanian word for "dick", you know.
first, pulafashion collective created their own site, wrote some "revolutionary" manifests and arranged some photos in photoshop, photos from the streets with big advertising boards in which the word "pula" replaced other words. hmm, funny for the first reaction.
but then you go through their revolutionary manifests and you see no link between the statements. they demonize the advertising industry, but, hey, they say, advertising it's not too bad if it's done well!
advertising sucks when it speaks to us about washing powders, free minutes on your handy, or staff like this. Western advertisments, they say, talk to people about civilization and welfare. Romanian advertising, they also say, speak about the poverty of a nation who would rent even its graveyards for an advertising campaign!
well, as you can see, the problem is not advertising, an evil itself, but bad quality advertising.
pulafashion cries so much because we have no advertising like the west has!
see, that's in brief the pulafashion message.
besides their intentions of "saving the walls of the city", of saving the old buidings of bucharest from being covered in ads, the message of this campaign is not very powerful. and it's not critical at all! and the people how prepared this campaign are all mass media employees! and we don't wanna sound like some fuckin' frustrated proletarians, but let's be serious.
how can you build a so-called anti-ad campaign reffering in a pathetic way to the Romanian revolution from '89? throwing lacrimogenous methaphors such as "blood flew in the streets years ago so that you can be free, and as a response you covered you city walls in thousands of commercial brands"...
who covered them? i covered them? my friends did? my mother did? who the fuck covered the city walls with commercial brands? what is the essence of the problem, in fact?
pulafashion are not able to identify any essence of the problem. they just pretend to take action. good action. civic action. revolutionary action. brave young men, the future of our country - that is what pulafashion pretends to be. not little, solidary action, really helping at least a bunch of people, but big action, over-mediatized ( because they are media people, aren't they), big tam-tam-bum-bum, everyone knows about this project, but this fuckin project really helps NO-ONE. not one single person. they are not making life any better for someone else.
more, next time.
we do not like pulafashion project.
are you crazy, many people said. what's wrong with this action? how can you say something about someone who is trying to do something different? can't you just laugh about it? hey, did you lose your humour or something?
ooo, uau!
so let me explain you how it works.
"pula" is the Romanian word for "dick", you know.
first, pulafashion collective created their own site, wrote some "revolutionary" manifests and arranged some photos in photoshop, photos from the streets with big advertising boards in which the word "pula" replaced other words. hmm, funny for the first reaction.
but then you go through their revolutionary manifests and you see no link between the statements. they demonize the advertising industry, but, hey, they say, advertising it's not too bad if it's done well!
advertising sucks when it speaks to us about washing powders, free minutes on your handy, or staff like this. Western advertisments, they say, talk to people about civilization and welfare. Romanian advertising, they also say, speak about the poverty of a nation who would rent even its graveyards for an advertising campaign!
well, as you can see, the problem is not advertising, an evil itself, but bad quality advertising.
pulafashion cries so much because we have no advertising like the west has!
see, that's in brief the pulafashion message.
besides their intentions of "saving the walls of the city", of saving the old buidings of bucharest from being covered in ads, the message of this campaign is not very powerful. and it's not critical at all! and the people how prepared this campaign are all mass media employees! and we don't wanna sound like some fuckin' frustrated proletarians, but let's be serious.
how can you build a so-called anti-ad campaign reffering in a pathetic way to the Romanian revolution from '89? throwing lacrimogenous methaphors such as "blood flew in the streets years ago so that you can be free, and as a response you covered you city walls in thousands of commercial brands"...
who covered them? i covered them? my friends did? my mother did? who the fuck covered the city walls with commercial brands? what is the essence of the problem, in fact?
pulafashion are not able to identify any essence of the problem. they just pretend to take action. good action. civic action. revolutionary action. brave young men, the future of our country - that is what pulafashion pretends to be. not little, solidary action, really helping at least a bunch of people, but big action, over-mediatized ( because they are media people, aren't they), big tam-tam-bum-bum, everyone knows about this project, but this fuckin project really helps NO-ONE. not one single person. they are not making life any better for someone else.
more, next time.
posted by arancia at 4:12 AM
6 comments
